General Questions

How can I learn more about how to order this year? Check out our Order Guide for step-by-step instructions on how to order!

Can I place an order over the phone? Our friendly Holiday Hotline staff are happy to help you navigate our reservations site and answer any questions you may have about what’s different this year or any products we offer.

Can I place my order with my local store either in person or over the phone? Stores are not accepting reservations orders this year either in person or over the phone. You are welcome to contact our friendly Holiday Hotline for assistance placing your order.

Do holiday orders earn Neighbor Rewards points? Yes! You will receive your points when you check out in store.

Do reservation orders earn points as part of Neighbor Rewards? Yes, your reservation order earns Neighbor Rewards points at the time of purchase at your pick up store. Find out more or join Neighbor Rewards here.

Are stores open on Thanksgiving Day? No, New Seasons Market stores are closed on Thanksgiving Day so our staff may celebrate with their families. See our Store Hours here.

When is the last day to order for Thanksgiving 2021? We are accepting Thanksgiving reservations through close of business Sunday, November 21st.

Can I edit or cancel my reservation order myself? Sorry, you will need to contact us to edit or cancel an order.

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Pick Up Info, What to Expect & Safety

My favorite product isn’t available to reserve this year! We had to make some adjustments to our product selection this year to accommodate pick up and ensure a seamless experience for all. Rest assured, you will still be able to find these items in store.

I want to reserve and prepay for something that is not on the reservation site, can I place a special order? We are not accepting special orders through the Holiday Hotline, but we are confident our stores will have everything you need to complete your holiday meal. Contact your local store for product availability.

Why do I need to pick a reservation time? Identifying a reservation time allows us to prepare for your arrival and serve you more quickly. Please do you best to arrive within your pick up window. 

Can I reserve a pick-up order for today? Sorry, New Seasons Market is not able to fulfill orders on the same day that the order was placed. If you are needing any items same day, know that your local New Seasons Market store is fully stocked and ready to help fulfill your holiday needs!

Can I reserve a pick up order for tomorrow? Yes, as long as you place your order before 4 p.m. you can choose to pick up your order on the next day.

What if I miss my pick up window? Meeting your pick up time will ensure your product is available and staff are prepared to assist you. Outside of your scheduled pick up window, we will do our best to find your order quickly, but you may experience longer wait times as a result. Please note: Stores are not able to accommodate pick ups after 9pm. Please contact your pick up store with any questions.

Where do I pick up my reservation order? All reservations will be available at a central pick up location inside the store. The location will be clearly identified when you arrive at your pick up store.

Where do I pick up my order? Go to the store you selected when you placed your reservation and follow the signs to the Pick-Up Table.

What’s my store’s hours, address or phone number? Find your local store’s hours and contact information here.

Do I need to know my reservation number? Having your confirmation email handy will speed up our process, but we can always look your order up! Double check your reservation to ensure you are heading to the correct store during your pick up window. Once you have arrived, our friendly staff will retrieve your order out of refrigeration.

Can I modify or cancel my order that has already been placed? Can I make changes to my order at pick up? We are happy to help you modify your order once it has been placed. Calling our Holiday Hotline to adjust your orders will ensure we are able serve you quickly in the store. We do not anticipate any product shortages this year, but substitutions will be limited to quantity on hand.

I’m concerned about my health and safety this holiday season – what is New Seasons doing to ensure my reservations order is safe? We encourage you to check our website for more information about the measures we are taking to ensure a safe and healthy shopping experience for our staff, customers and community.

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Turkey Information & Reheating Instructions

There is a range of weights for turkeys? How much is it per pound when I reserve? Our raw meat items are offered by a weight range with variances within 2lbs. The price when pre-paying is at the bottom of that range, to ensure customers are not overpaying. We cannot guarantee a specific weight within that range.

What size turkey is right for me? We recommend 1 lb per person for no leftovers, 1.5 lbs per person for some leftovers, and 2 lbs per person for lots of leftovers.

Am I able to reserve a turkey the exact size I want? We offer turkeys in 2-lb weight increments on the website. Depending on availability, you may request a specific weight within that range at the time of pick up.

Am I able to reserve a turkey the exact size I want? We offer turkeys in 2-lb weight increments on the website. When you pick up your turkey at the store you can let the person know at the pick-up table what weight you are looking for and we will accommodate your request as best we can.

Can I have my turkey cut, butterflied, or filleted into pieces? Yes, we will gladly cut your bird to your preference. Just let the person at the pick-up table know what you need. Feel free to continue your shopping while we prepare your turkey.

Why does my turkey have ice on it? Our turkeys are chilled to 28°. Diestel doesn’t use preservatives or additives; so chilling is the best way to keep them fresh.

How do I thaw or cook my turkey? First thing’s first, folks, thawing turkey on the counter is unsafe. We recommend a slow thaw in the fridge set to 40 degrees or lower. Remove your turkey from the box, but keep it wrapped in plastic, and go ahead and set it on a cookie sheet or in a roasting pan on the bottom shelf of your fridge. Your bird’s thaw time depends on weight; a 12-16 pounder, for example, is going to take 3-4 days.

If you don’t have the space or time, no sweat, a cold-water thaw is another option; though this method is going to work best with smaller birds, 12-16 pounds. Keep your turkey wrapped in plastic and place it in a bucket or sink filled with cold water (it has to be cold!), and keep it fully submerged, changing the water every 30 minutes. This thawing method should not last longer than four hours. Once thawed, you’re ready to cook or store your bird until you’re ready. Don’t forget to disinfect all surfaces and containers that came in contact with raw meat to avoid any contamination.

Brining is another option and actually works well with a semi-thawed turkey. Just place your unwrapped turkey in a large bucket with your brine, cover, and place in the fridge until you’re ready to cook. It will continue to thaw in the brine.

You can find the recipe for our favorite classic roasting method here.

What’s the best way to heat up my prepared side dishes and deli items for the holiday? Most of our house-made dishes quickly and easily reheat in the oven or microwave. You can find our comprehensive reheating guide here.

Where do your turkeys come from? Most of our turkeys come from the Diestel’s family ranch in Sonora, California. Find out more about Diestel ranch and their turkeys.

What is the difference between all your Diestel turkey varieties? Please meet our many fine turkeys offered during the 2020 holidays.

Is the petite turkey a young turkey? The "Diestel Petite Turkey" is a proprietary Diestel breed that is fully matured at its naturally intended weight of 6-10 lbs.

What breed are your turkeys? Diestel’s American Heirlooms comprises Auburn, Black, and American Bronze turkeys. Their Natural, Non-GMO Project Verified, and Organic turkeys are a White Broad Breasted.

Are your turkeys Toms or Hens? Diestel turkeys are hens until the larger sizes. Both are great options when purchasing a turkey, just pick the size you need.

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December Holidays

What are your pick-up dates for December? Check back with us after Thanksgiving for more information about reservations for Christmas reservations.

What are your pick-up dates for December? Pick-up dates for the December holiday season are from Saturday, December 21st, to Friday, December 27th, excluding Christmas Day (December 25th) as we are closed on the holiday.

Can I pick up my order the week before Christmas or Hanukkah? If you want to pick up your order earlier than Saturday, December 21st, please contact the meat department of your neighborhood New Seasons Market to place a special order.

Can I pick up my order after Christmas? Yes, you can choose up to 2 days after Christmas to pick up your order.

When is the last day to order? New Seasons is taking December reservations through Monday, December 23rd, at 4 p.m.

Are you open on Christmas Day? No, New Seasons Market stores are closed on Christmas Day to allow our staff to celebrate with their families.

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